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The free GEO toolkit: 50 tools + 28 niche playbooks

· 6 min read · By Mikhail Kuzmitskii

GEOToolsAEO

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The free GEO toolkit: 50 tools + 28 niche playbooks

We shipped a free, no-signup GEO toolkit: 50 tools plus 28 niche playbooks. AI answers are the new SERP — ChatGPT, Perplexity, Google AI Overview, and Gemini now answer directly, and the win is being cited as a source, not just ranked as a blue link. This toolkit covers the whole loop — diagnose → fix → get cited.

Diagnose

  1. How AI sees your page — the exact no-JS text an AI bot reads, whether it’s blocked, and if citation bots are allowed.
  2. One-click GEO audit — run all the key checks on a URL at once → one scorecard (CSV/PDF export).
  3. Rich-result eligibility — which Google rich results your JSON-LD can win, by type.
  4. Sitemap diff — what was added and removed between two sitemaps (over time or vs a competitor).
  5. Viewport / mobile — viewport, theme-color and zoom-blocking for mobile-first.
  6. GEO checker — a URL scored across the 11 GEO signals engines use to decide whether to cite you; shareable.
  7. GEO score for a draft — score article TEXT for answer-readiness before you publish, in your browser.
  8. GEO compare vs a competitor — your page against a competitor across the 11 GEO signals, signal by signal.
  9. AI crawler access — which AI bots your robots.txt allows. A blocked citation bot means you can never be cited.
  10. Cloaking detector — what’s served to Googlebot vs a normal browser: status, size, title.
  11. SERP & social preview — the Google snippet + Open Graph card + title pixel-width and description length.
  12. Social card preview — how your link looks on X, Facebook/Telegram and LinkedIn, rendered from Open Graph.
  13. OG image inspector — the og:image’s real dimensions, weight and aspect ratio (ideal 1200×630, 1.91:1).
  14. Heading structure — the H1–H6 outline and hierarchy errors: engines lift a section, not a wall of text.
  15. Schema.org validator — JSON-LD against schema.org required fields (paste or URL).
  16. robots.txt validator — lint for whole-site blocks, a missing Sitemap, and syntax.
  17. llms.txt validator — check a site has a well-formed llms.txt.
  18. Sitemap.xml audit — URL count, duplicates, lastmod, the 50k limit, a 200/404 spot-check.
  19. Broken-link checker — the page’s links → each one’s status (404s), up to 25 per run.
  20. Link profile / nofollow — internal/external links and rel attributes (nofollow, sponsored, ugc).
  21. Redirect & canonical — the hop chain + the final page’s canonical: loops, long chains, http→https.
  22. Response headers & TTFB — status, time-to-first-byte, Cache-Control, HSTS, compression.
  23. Mixed-content — insecure http resources (scripts, images, styles) on an https page.
  24. Image alt-text audit — across every <img>: missing, empty, too-long or filename alt.
  25. Favicon & touch-icon — favicon, apple-touch-icon, web manifest and the /favicon.ico fallback.
  26. Lang & charset — <html lang>, <meta charset>, viewport and doctype: the <head> essentials.
  27. Thin-page finder — word count across a list of URLs → thin pages (under 300 words).
  28. Duplicate titles/desc — shared titles and meta descriptions across a list of URLs (up to 10).
  29. Hreflang / i18n — self-reference, x-default and reciprocity for multilingual sites.
  30. Readability — Flesch reading ease and grade level (EN/RU).
  31. Word count & reading time — words, characters, paragraphs and reading/speaking time (EN/RU).
  32. Keyword density & entities — top terms and named entities, without stuffing.

🔬 Check your text for AI-citation readiness

Paste a paragraph or article — we score it on 5 signals engines use when citing. Everything runs in your browser; the text never leaves it.

Build & ship

  1. Schema.org generator — valid JSON-LD for FAQPage and Article.
  2. Author / E-E-A-T schema — a Person with knowsAbout, sameAs, credentials: the author-citation signal.
  3. FAQ → FAQPage — turn your Q&A into valid markup, one of the most-cited formats in AI answers.
  4. llms.txt generator — a curated index of your site for AI engines.
  5. AI-friendly robots.txt — allow citation bots, optionally block training crawlers.
  6. Open Graph / Twitter-card — meta tags for a clean share preview.
  7. GEO-ready badge — an embeddable badge with a live re-check.

New in the kit (July 2026)

  1. Agent-Readiness checker — can AI agents actually CONSUME your site: a 0–100 score across six machine-readability signals (llms.txt, llms-full.txt, structured data, author markup, sameAs, markdown alternates). Since Lighthouse shipped its “Agentic Browsing” audit, this is a discipline of its own.
  2. Answer-capsule checker — does every H2/H3 open with a self-contained 40–75-word answer? Those capsules are exactly what AI engines lift; scored per section.
  3. AI Visibility — are you cited? — domain + a few queries → whether Perplexity and Google AI Overview cite you, your share of voice, and who’s cited instead.
  4. Google AI Overview checker — does your keyword trigger an AI Overview, and WHO does Google cite in it: the live sources of the AI answer + whether your domain made it.
  5. Rank checker (Google & Bing) — the live position of a domain in the top-100 for a keyword, no personalization, plus the top-10 and an AI-Overview flag above the results.
  6. Keyword volume checker — monthly searches, CPC and competition for any keyword + up to 10 related ideas.
  7. Website traffic checker — an organic-traffic estimate for any domain: monthly visits, keyword count, top-10 share. Compare yourself against competitors.
  8. Speed test (field CWV) — the Core Web Vitals of REAL Chrome users from Google’s CrUX dataset: LCP, INP, CLS with Google’s own verdicts.
  9. Domain authority checker — Open PageRank scores 0–100 for up to 10 domains at once, sorted strongest-first.
  10. Website technology checker — the CMS, e-commerce platform, framework, analytics and CDN via ~30 signatures.
  11. AI visibility grader — one domain in, a 0–100 AI-visibility score out in ~60 seconds: whether AI engines cite you, whether they can access you, and how quotable your content is.

Bonus: the AI-friendly robots.txt generator learned ASCII headers — 5 styles (Matrix, terminal, robot, invader and a note-to-AI) with your brand in a box-drawing font, like our own robots.txt.

We also ran the agent-readiness checker across whole niches and published public GEO rankings — how AI-ready the top brands (eSIM, VPN, PM tools) really are. Spoiler: the eSIM market leader scores 0.

When free isn’t enough — PRO reports

The free tools show WHAT’s wrong. The paid reports add depth and ready fixes: the full GEO/SEO page audit with a prioritized fix list and a live citation check ($129), the AI-Visibility Report, the whole-site audit and more — the full catalog with pricing. Every paid audit now includes a free month of AI-visibility monitoring.

28 GEO playbooks by niche

The niche playbook hub gives a GEO playbook per industry — the niche’s real pains, the AI queries users ask, and a concrete checklist. There’s one for lawyers, clinics, e-commerce, SaaS, local business, real estate, fintech and travel, among others — 28 in total.

If you want the full method, read The complete GEO guide, and the deeper dives on what GEO is, llms.txt, and AI-citation tracking.

FAQ

Do I need to sign up to use the seo·matrix GEO toolkit?

No. All 50 tools are free and require no signup. The GEO score tool runs fully in your browser, and the others work from a pasted URL, markup, or article text.

How do I check whether AI engines can even crawl my site?

Use the AI crawler access checker at /tools/ai-access/. It reads your robots.txt and shows which AI bots (GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot, Googlebot, Google-Extended) are allowed or blocked.

What is the difference between the GEO checker and the GEO score tools?

The GEO checker scores a live, published URL across 11 citation signals. The GEO score tool scores raw article text before you publish across 7 answer-readiness signals, so you can fix a draft early.

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