A missing favicon or Apple touch icon looks broken in tabs, bookmarks and home-screen shortcuts. Paste a URL — we list the declared icons and check the /favicon.ico fallback.
A favicon check verifies that a site declares and serves all the icon files browsers and search engines expect — the HTML `<link rel="icon">`, the apple-touch-icon for iOS, a web app manifest with its icon set, and the /favicon.ico root fallback. A missing or broken favicon leaves a blank tab and, more costly, a generic placeholder next to your result in Google Search and beside your source in AI answer citations (Perplexity, Google AI Overviews) — exactly where users recognize a brand and decide whom to trust and click.
Yes. Browsers, crawlers, and Google still request /favicon.ico by default, so a valid root file guarantees a fallback when the HTML tag isn't read.
Google fetches the favicon separately with its own crawler and caches it; a robots.txt block, a non-square image, a size under 48×48, or a file that only loads via JavaScript can each keep it out of Search.
A practical set is /favicon.ico (or an SVG/PNG `rel=icon`), a 180×180 apple-touch-icon, and a web manifest listing 192×192 and 512×512 PNGs — that covers tabs, iOS, and Android install.
Indirectly but noticeably: it isn't a ranking factor, but it's the brand mark shown next to your listing in Google and beside your source in AI answers, so a missing one lowers recognition and click-through where it counts.
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