GEO compare: you vs a competitor

What this tool checks

GEO Compare is a free side-by-side check that scores your page against a competitor's across 11 signals AI engines (ChatGPT, Perplexity, Google AI Overviews) use to decide which source to quote. It matters because an AI answer cites one source per claim, not ten blue links — if a rival wins even a single signal, like a self-contained opening answer or a clean citable stat, the model lifts their sentence instead of yours.

What it looks at

self-contained opener

The first paragraph answers the query in full without relying on surrounding context; models lift standalone sentences, so a page that defines the topic up front gets quoted more often.

extractable statistics

Specific numbers with units and dates that a model can cite verbatim; hard facts are what an AI answer attributes to a named source.

Q&A heading structure

Question-phrased headings with a short, direct answer beneath each one, matching how engines chunk and retrieve passages.

schema markup

Machine-readable structured data (FAQPage, Article, author) that tells an engine what the page is and who wrote it, raising confidence to cite it.

scannability and passage length

Short, single-idea paragraphs and clean lists that keep their meaning when sliced into retrieval passages.

author authority signals

A named author, stated credentials, and outbound citations that establish trust; models prefer quoting sources that look accountable.

How to use it

1. Paste your page URL and the URL of the competitor you keep losing citations to.
2. Review the side-by-side scorecard and find the signals where the competitor beats you.
3. Fix the losing signals on your page — rewrite the opener, add the missing stat or schema — then re-run to confirm parity.

Frequently asked questions