GEO for HR & recruiting: how to get cited by AI
Job seekers increasingly check salaries and hiring terms with AI engines, not job boards — and AI cites whoever gives dated, numeric answers. To get in, you need JobPosting markup, salary data and an expert author.
Where you lose AI answers
- AI cites big job aggregators, not your platform.
- Salary ranges go stale within a quarter — AI grabs competitors' fresher numbers.
- Hiring guides with no HR author and no data get skipped by AI as fluff.
How people ask AI
GEO checklist for this niche
Vacancies with title, baseSalary (MonetaryAmount), validThrough — AI pulls structured salary and terms data.
Numeric ranges with a source and measurement date — AI cites confirmed, fresh figures.
Recruiter name, specialization (knowsAbout), hiring experience — an E-E-A-T signal for AI.
A short, exact step-by-step right after the section heading, before the details.
Hiring and salary Q&A in markup plus an «updated» date after the market shifts.
Want this done for your site — end to end?
FAQ
Why does AI cite aggregators, not us?
Big job platforms have many structured vacancies and fresh salaries. You beat them with niche expertise: JobPosting markup, authored data-backed guides and FAQPage for narrow roles.
Where should a staffing agency start?
Add JobPosting markup, dated salary ranges and an HR author, give direct «how to hire X» answers and FAQPage, then run your pages through the GEO checker.