GEO for logistics: how to get cited by AI
B2B logistics is about hard numbers: transit times, rates, geo-coverage, customs. To get cited, those numbers need an update date, structured markup, and a clear route — not buried in a PDF price list.
Where you lose AI answers
- AI cites freight aggregators and marketplaces, not your own site.
- Rates sit in a PDF or are «on request» — AI can't read or quote them.
- Transit times and rates go stale, so AI answers with a competitor's dated figure.
How people ask AI
GEO checklist for this niche
Publish rates as text with Offer/MonetaryAmount and a date — not a PDF or «on request».
Route → time and price in a readable table: AI lifts the matching row per query.
List directions and hubs; add LocalBusiness/Service for branches and warehouses.
FAQPage markup for common questions: delivery, documents, insurance, clearance.
Rates change — show an update date, or AI picks a fresher source.
Want this done for your site — end to end?
FAQ
Why doesn't AI cite our shipping site?
Usually rates and times sit in a PDF or are «on request» — AI can't read them. Publish the numbers as text with Offer markup and a date, and citation odds jump.
Where should a logistics company start?
Publish rates and transit times as dated text, add a calculator, route tables and a customs FAQPage, then run the pages through the GEO checker.