GEO for lawyers: how to get cited by AI
Legal queries are YMYL ('your money or your life'): both search and AI engines are picky about a source's authority. To get cited in AI answers it's not enough to write an article — you must prove expertise and cite primary sources.
Where you lose AI answers
- AI answers a legal question citing aggregators and competitors, not your firm.
- Articles with no named lawyer-author and no links to statutes read as unreliable and get skipped.
- Content goes stale after the law changes, while engines favor freshness.
How people ask AI
GEO checklist for this niche
Name, role, specialization (knowsAbout), profile links — the strongest E-E-A-T signal in YMYL.
Back each claim with a link to the statute/ruling; AI values verifiable facts.
A short, precise answer right after the section heading — that's what the engine lifts.
Legal Q&A especially often lands in AI answers.
Show the revision date after legislative changes.
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FAQ
Why does GEO matter more for a law firm than for an average business?
Legal topics are YMYL: AI engines select sources more strictly by authority and accuracy, so solid E-E-A-T gives a law firm an outsized advantage in citation.
Where do I start?
Add a lawyer-author with a profile and knowsAbout, link to statutes, give direct answers and FAQPage markup, then run pages through the GEO checker.