GEO for fintech: how to get cited by AI
Finance is money and YMYL: AI engines are strict about figure accuracy and source authority. To get cited, naming a rate isn't enough — you need a source link, an update date and an author with financial expertise.
Where you lose AI answers
- AI cites aggregators and comparison sites, not your bank.
- Rates and fees without a date or source link don't earn AI's trust.
- Figures go stale after a central-bank rate decision.
How people ask AI
GEO checklist for this niche
Name, role, knowsAbout (finance/investing), licenses — the key E-E-A-T signal in YMYL.
Cite every rate and fee to the central bank or your rate sheet, with a date.
Mark up rates and terms via FinancialProduct, Offer, MonetaryAmount — AI reads structure.
A short exact answer after the heading, plus a calculator for compute queries.
Show the update date after rate decisions and a 'not investment advice' disclaimer.
Want this done for your site — end to end?
FAQ
Why is GEO harder for fintech?
Finance is YMYL: AI is stricter about figure accuracy and source authority. But verified rates with source links, an expert author and a fresh date give a bank or investment service a big edge.
Where do I start?
Add an author with financial expertise, attach a source and date to every rate, mark up products via FinancialProduct/Offer, then run your pages through the GEO checker.