Surfer is a mature content optimizer with Content Score in every plan from $99/mo; AI tracking is sold as a $95/mo add-on (25 prompts). We sell the same things unbundled: Content Editor $19/mo + AI-Visibility Tracker $29/mo — take only what you need.
Editor + AI tracking at Surfer = a plan from $99 + a $95 add-on ≈ $194/mo. Ours: Editor $19 + Tracker $29 = $48/mo. Every tool stands alone.
Live scoring as you write: term coverage, structure, an SEO score + a GEO citability score for AI search.
$29/mo for ChatGPT + Perplexity + AI Overviews versus a $95/mo add-on. And Cited at $49/mo writes and auto-publishes GEO articles to WordPress/Ghost.
| Surfer | seo·matrix | |
|---|---|---|
| Editor | In plans from $99/mo | Content Editor $19/mo |
| AI tracking | $95/mo add-on (25 prompts) | $29/mo: ChatGPT, Perplexity, AI Overviews |
| Editor + AI tracking | ≈$194/mo ($99 + $95) | $48/mo ($19 + $29) |
| AI articles | $29 per article | Cited $49/mo with auto-publishing |
| Scoring | Content Score | SEO score + GEO score in the editor |
| Everything at once | $219/mo plan | All-in $59/mo (5 tools) |
Surfer is the benchmark of content optimization: a polished editor, a Content Score the industry treats as a standard, an ecosystem of integrations and years of data. If you're a content team living in Surfer all day, its price earns its keep. Our bet is the same classes of tools sold separately, without a mandatory plan from $99.
Same class of job: you write and see term coverage, structure and live scoring in real time, including a GEO score for AI search. If you need Surfer's full ecosystem and integrations, Surfer is great; if you need the editor itself, it shouldn't cost $99.
At Surfer it's a $95/mo add-on for 25 prompts on top of the main plan. Our tracker is a standalone product on our own engine: $29/mo, up to 10 keywords, with Rank packs of 50/100/1000 to extend it.
Yes, everything is unbundled: Editor $19, Tracker $29, Backlink Monitor $9, Site Audit Monitor $19. And if you want it all — All-in at $59/mo (annual billing = 2 months off).
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